buy web hosting For Your Reading PleasureCustomization vs Standardization, or What Amazon and Rackshack Have in Common
Tue, 27 Feb 2007 23:27:00 -0400
In early 2001, just a few months before Exodus filed for bankruptcy, Robert Marsh launched Rackshack. Unlike his struggling competitors, who typically built servers to spec, Robert sold $99 Cobalt RaQs. Only one configuration was available, and orders were provisioned instantly and automatically. And instead of demanding multi-year commitments, Rackshack offered month to month service. By the time I joined the company in early 2003, Rackshack (which later changed its name to EV1Servers) had become the world's largest dedicated server provider.
A year or so later, Robert unveiled EV1's private racks program during a customer gathering; two attendees signed up on the spot. Soon other orders starting pouring in, along with complicated network diagrams and super detailed server specs from customers who wanted their systems built just so. We did our best to accommodate any and all requests, which were a huge challenge to keep track of. Only much later did I learn about ITIL from Rich Bader over at EasyStreet. By that time, Amazon had already launched S3 and would soon introduce EC2.
Unlike EV1's Custom Order team, who gladly built whatever customers asked, EC2 sells only $0.10 virtual server instances. There's just one configuration available, and orders are provisioned instantly and automatically. Instead of demanding month-long commitments, Amazon offers pay-as-you-go service in 1 hour units.
According to Vinne Marchanadi from Deal Architect, pay-as-you-go is what large customers nowadays are looking for. (A former Gartner analyst, Vinnie now advises enterprise IT buyers on vendor selection.) He offers the analogy of plugging into an efficient power source versus buying fancy generators. On behalf of his clients, he says:
"Message to vendors - so long as you meet our security, privacy and compliance standards, we want as vanilla, standardized a service as possible. Sell us capacity by unit of consumption. We want to leverage all your economies - in financing, procurement, operations, everything. In return, we want to fit as much as possible in to your standards."
Another couple of years from now, will standardization again give way to customization? I think the answer is yes. And no. Amazon recently started offering Machine Image sharing. And VMWare's virtual appliance marketplace features about 400 listings. And SalesForce.com offers over 500 partner apps on AppExchange. And earlier this month Netvibes unveiled its universal widget API... It seems service delivery platforms will become more - not less - standardized, while each user will have increasing freedom to mix and match a wide range of interoperable applications into highly customized solutions. Doesn't that sound like the best of both worlds?
Plesk, Virtuozzo, PEM, HSPcomplete and SiteBuilder by SWsoftSun, 13 Mar 2005 00:00:00 EST
SWsoft is the recognized leader in automation and server virtualization software for Web hosting companies, communications providers and enterprises. SWsoft's products deliver industry-leading performance, stability and manageability.
Why upgrade? Looks like they are mainly wanting to provide VPS hosting clients the same feature rich functionality of cPanel and WHM while helping to reduce memory usage by up to 60 percent for VPS accounts. Another nice perk about this newest version of cPanel is it will lower the costs hopefully for cPanel powered VPS hosting as right now most VPS customers have to pay the dedicated hosting license fees to use it. Also due to the earlier mentioned cut in memory usage, web hosts should be able to reach a higher account density per machine. So how can you lay your hands on it right now?
London, United Kingdom - (
The Hosting News) - May 22, 2008 - Designed to be powered by renewable energy sources, a new green data center, drawing power from a local combined heat and power plant, has been unveiled by Rackspace Managed Hosting.
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